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products
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LOCALIZATION
Localization is the process by which multiple language versions of your product
are created. The goal is to develop a foreign language edition that appears
to your target customers to have been originally developed in their native
language.
Localization is a complex process involving many steps:
::: Reviewing target market to identify local linguistic and environmental
requirements.
::: Analyzing product to determine the areas to be adapted.
::: Extracting text and other linguistic or culturally sensitive material.
::: Translating and modifying these elements.
::: Re-engineering the core product to accept the new foreign market content
(e.g. do buttons need to be resized to fit the new
text?)
::: Testing new foreign market editions to ensure they meet performance standards
of domestic
product.
© 2009 YAMAGATA (SINGAPORE) Pte. Ltd.